Ask any technology company to name one of its top challenges and the answer will be – talent acquisition.
The war on talent, especially for those in the R&D field, has made many companies realize how vital employer branding has become in the field of hiring and retaining employees.
Your Employer Brand is what your employees, current and potential future job candidates think about you as an employer. It is their perception of how you treat your employees and candidates as well as your Employee Value Proposition (EVP).
In order to define and implement your employer brand you need strategy and a creative mind that knows how to make your company shine in a very crowded field.
How the right Employer Brand Strategy places you ahead of the pack:
- Attract the right talent – people and especially millennials do their research, a company with a positive and strong reputation will be more attractive to job seekers. We work together with our clients on content and social media strategy on various platforms to create an access point for candidates to get a look into their company.
- Retain employees – companies with good employer branding will retain their workforce and will need to invest less in new hires. We build a plan with our clients in order to get their involvement in the process – their engagement helps build and maintain the brand.
- Cost Effective – in Israel where your potential (and current) employees are always looking for a better offer, good employee branding will save you money as people will want to come work for the company even if they may get a higher wage offer somewhere else with a weaker reputation
Employer branding is proven to make an immense difference to your business’s talent attraction efforts. All we are asking you is to seriously consider employer branding because your competition is already working on it.
About Extra Mind
Great minds think differently… we are your one stop shop for PR, Branding and marketing needs in Israel. At Extra Mind we use our expertise and strategic marketing tactics in order to take your brand and make it stand out in the field. If you want to learn even more about employer branding, contact us by mail, social media, phone or carrier pigeon – we are always ready to help!